2007年，一场华南虎风波炒热了中国大地，孰是孰非孰真孰假至今暂无定论。今天，当你在香港、印度、爱尔兰、沙特阿拉伯, 危地马拉等地电脑市场游历之时，你有可能会惊奇地发现，一只来自中国的猛虎已经悄然进入到你的眼球――金泰克内存，显赫的虎头标志，炯炯有神的双眼透出一股霸气，又让人感觉深不可测，仿佛正运筹着全球市场的布局。
是的，真正的老虎已经冲出国门，走向世界了。钜鑫国际凭借其优良的上下游资源、强健的营销体系、灵活的市场策略和优秀的品质及完善的售后服务，在短短两年时间内，就已经在中国神州大地全面铺开。在全国渠道逐步建立完善、市场份额稳定增长的同时，钜鑫人把目光投向了更大、更广阔的市场。
金泰克全球战略在07年下半年已经悄然展开，到07年底，金泰克产品的销售已经遍及中东、南亚次大陆、东南亚、中美及南美洲等十几个国家及地区，俄罗斯也见到金泰克的老虎英姿，甚至在品牌林立、竞争激烈的欧洲市场，金泰克也已经有所涉足。（插入和海外客户合影图片、海外经销商店面或柜台相片）凭借在中国市场的高知名度，以及完全符合JEDEC国际电气标准、ROHS无铅认证的金泰克产品已经逐渐被国际用户所接受。部分客户在采购样品回去进行检测后反馈，品质完全达到甚至超越国际知名品牌。
图示：南美客户媒体广告剪影
同时钜鑫国际在07年通过规范工作流程，提升内部管理，成功获得ISO9001质量管理体系认证,并于07年底获得阿里巴巴电子商务平台金牌供应商称号，使得钜鑫国际的美誉度及金泰克品牌知名度得到了进一步提升，更多海外买家纷纷慕名而来。在08年，钜鑫国际将赴香港、印度孟买、台湾、中东迪拜等地参加CSF、COMPUTEX、GITEX 等各国际性电脑展会，为结识更多海外有素质采购商，为金泰克海外品牌宣传推广构建更好的平台。
图示：08年香港CSF展位效果图
2008年是钜鑫国际全面改革的一年，也是金泰克老虎发威的一年。在经历了2007年存储行业寒冬的洗礼后，金泰克更加明确了品牌的发展方向，在进一步提升内部管理，整合完善好国内经销渠道的同时，全力开拓海外市场是钜鑫国际08年的重点工作之一。在不久的将来，金泰克将以其虎虎雄姿屹立于国际存储市场，成为家喻户晓的国际品牌。
“Tiger” appears abroad，Kingtiger global marketing strategy launches
In year 2007, an event caused by South China Tiger caused high wide attention in China, now it’s hard to say whether it is true or not. However, nowadays, when you are wandering in the computer market of Hongkong, India, Ireland, Sandi Arabic or Guatemala, you may be surprised to find a “Tiger” from China has already come into your eyes—this is Kingtiger brand memory. It has eminent tiger head logo and the fiery eyes looks both regal and abysmal, just like thinking of the global marketing strategy.
Yes, the real Kingtiger is already expanded abroad from China. Newlystar (International) Technology has successfully promoted Kingtiger and quickly possessed the marketshare in China in short 2 years on the basis of excellent upstream and downstream resources, strong marketing system, flexible marketing strategy, high quality and perfect after service. In the premise of steady increase of marketshare and distribution channels in China, Newlystar(International) Technology looks further to the bigger and more expansive market—Global market.
Kingtiger global marketing strategy has already begins since the next half of year 2007, till end of 2007, Kingtiger has already sold to more than ten countries and regions, including Middle East, India, Southeast of Asia, Middle and South America, Russia, etc. Even in furiously competitive European market, Kingtiger has also entered in. Thanks to the high brand reputation in China, completely in Conformity with JEDEC standard and Pb-free ROHS certification, Kingtiger memories have gradually been accepted by international users. Some of customers response, when they are doing quality test and evaluation, the performance completely reaches or even exceeds world famous brands memories.
Meanwhile, in year 2007, Newlystar (Interntaional) Technology was successfully been approved by ISO9001 Quality and Management System certification by regulating working procedures and optimizing internal management. Moreover, in end of year 2007, we joined Alibaba.com as Gold Supplier and successfully authorized as “Trustpass” member. This greatly increased company reputation and brand image, accordingly more global customers came. In year 2008, in order to build business relationships with more good global buyers and promote Kingtiger better, Newlystar Technology will exhibit on international computer fairs, like CSF, Computex, GITEX in Hongkong, Bombay of India, Dubai of Middle East, etc.
Newlystar (International) Technology Booth in 2008 Hongkong CSF
Year 2008 will be a completely reformational year for Newlystar (International) Technology. It will also be year for Kingtiger to gain great success. After 2007’s cruel marketing baptism, Kingtiger knows more clearly about the further development direction. Beside increasing internal management and conformity of domestic distribution channel, to win global markets in full sail will also be the key task of year 2008 for Newlystar. In near future, Kingtiger will stand stably in international memory market as a well-known international brand!